Korean Food's Cultural Qualities Appeal to Global Tastes(3)
--Interview with The Asia Director of Le Cordon Bleu
In closing the interview, he explained about the school's next project which will focus on the development of traditional Korean drinks. "Korean drinks have a great potential that has not yet been fully developed. They'll do well in the global market.
As you can see, Korean food is gaining global popularity because of its freshness, taste, and well-known health benefits. In order to continue this trend, many people are promoting Korean food abroad. Three Korean cooking organizations chose 300 food items that can best represent Korean cuisine. they then developed standardized recipes and proper names for the items. These will be made into a new book, which will be translated into several languages and distributed at Korean restaurants in other countries. Also, many Koreans, from ordinary students to professional cooks, are actively posting video clips online that show people how to cook Korean food properly.
Moreover, the government is acknowledging the need to upgrade Korean restaurants abroad in order to project a better image of Korean food. It will offer consulting on how to successfully manage restaurants and how to cook delicious Korean dishes. It will also select institutions in Korea to train cooks and managers of Korean restaurants abroad. This plan to globalize Korean food is part of the continuing attempts to power a second "Korean Wave" through the promotion of things that are uniquely Korean. (229 words)