TOEFL TEST SECTION 3(READING)
Questions 6-8
Packaging plays an important role in marketing. With the variety of goods for sale, packages must use every trick of color and design to attract the attention of shoppers. In many cases the appearance of the pacage is more important than the product. An example is facial tissues. If a supermarket carries different brands of tissues that are similar in price and quality, a shopper will probably pass up the plain box and choose a decorator box that matches the decor of the shopper’s home.
Packaging influences consumer choices in other ways, too. With food products, medicines, and household cleaning products, many consumers look for safety features in packaging. They want to be sure that the product has not been tampered with or that it is childproof. Packaging that makes a product more convenient or functional is also important. No-drip spouts, handles, or non-breakable containers can be decisive in selling a product.
Customers who have a favorite brand of shampoo or soap must be able to recognize their brand on the supermarket shelf immediately; otherwise, they may be tempted to look around and choose another brand. Packages convey brand images, and package designers seek to create a recognizable identity for a product.
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6. What does the passage mainly discuss?
(A) Why consumers prefer attractive packaging
(B) What consumers look for when they buy a product
(C) How pacaging tricks customers
(D) The roleof packaging in selling products
7. What is the main point the author makes in the passage?
(A) Custpmers are influenced by the packaging of products.
(B) Customers can not always recognize misleading packaging.
(C) Customer will buy their favorite brand despite its packaging.
(D) Package designers must know abouthuman psychology.
8. The passage supports all of the following statements EXCEPT
(A) packaging is an essential part of marketing products
(B) shoppers like packaging that is convenient and attractive
(C) most customers read the label before they buy a product
(D) packaging influences which product a customer will choose